A great way to help your audience to remember your message – hopefully for a long time after you deliver it – is to use acronyms. Acronyms take the first letter of a group of words to make another word. By the way, when you create one, it forms a real word: otherwise it’s simply an abbreviation e.g. FBI.
Acronyms work well because they provide an easy-to-follow sequence, a pattern for your audience to follow. And our brains love patterns: it’s one the main ways we make sense of the world.
Here’s an example: I wrote a series of articles on the 7 Essential Skills of a Good Speaker. The overview article is here:
The acronym I used for the 7 skills was CRISPER:
And here’s another example from the T.V. comedy series The Office:
Mr. Brown: “Now this is a simple acronym: H.E.R.O. At Diversity, we believe it’s very easy to be a hero. All you need are: Honesty, Empathy, Respect, and Open-mindedness.”
So giving your group a map to follow will make you – and your message – more clear and more memorable. It also creates a clearer road-map for you as the speaker
Do you already use acronyms in your presentations? If so, have you found them helpful to your audience – or to yourself?