Using stories in presentations.
In today’s video, I briefly discuss using stories in presentations to be more persuasive. We’ve all been told that using a story helps to get your audience across the persuasion and influence line. Whether we’re aiming to change people’s mood, change their mind or get them to take real action.
And when I talk about a story, I don’t mean a cosy, fluffy tale, like being read to in primary school! I simply mean using what I call ‘humanity’ to balance out facts, data, statistics. Most great presentations have a balance of both: and persuasion actually isn’t possible without bringing in the human aspect.
So a story is just a way of ‘carrying’ that humanity in a form which is highly accessible to an audience. We’re wired for stories, and they pull us in naturally as an audience member, rather than feeling pushed at by the presenter trying to get us to do something. This is really important if we’re the speaker wanting to persuade and influence our audience.
Chip and Dan Heath wrote a book called “Made to Stick” about communication that works (which I highly recommend!). In it, they call stories “flight simulators for our brains”.
But do stories in presentations always work? Watch my take on this question in the video below.
In it, I also mention my upcoming 1 day workshop ‘Influence and Persuade your Audience’ in Melbourne.
Date: Tuesday 23th July Time: 9.30 – 4.30pm
If you’re interested in learning how to further influence and persuade any audience, click here to workshop page for more details. The day includes a module on how to use stories in presentations effectively!
So remember that using facts by themselves is rarely interesting, insightful or memorable. We need context, and a linking narrative to make sense of those facts. In business of course, data is crucial: there must be a return on investment from the story. And a story may work beautifully – or it may annoy your audience. Watch the video to find out more.